2011年12月21日 星期三

Adsense-and-the-Surfer


Adsense and the Surfer

AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you'll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today's society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us.

That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don


Adsense-Pros-and-Cons


Adsense - Pros and Cons

You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.

Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.

AdSense is generally a great tool for webmasters. Whereas, they would use to worry about how to raise enough money to keep their sites profitable, or at least keep them on-line those worries are gone.

AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.

AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.

AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.

It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily.

But as stated, above, there are some negative aspects to advertising with AdSense and here's a small list of such cons.

Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.

There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.

The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.

First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.

If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.

And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.

When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.

So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.

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Adsense-Alternatives-2

Adsense Alternatives 2

Bidvertiser (/)

Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site's status.

Quigo AdSonar (/adsonarpublishers.htm)

Quigo AdSonar achieves relevancy by placing a filter according to your site's categories. It also offers you on-line reports of your site's status and the possibility to add your own custom ads replacing ads that don't gain you any revenue. The setup is very simple, in a similar fashion to AdSense's and quite customizable as well.

Vibrant Media IntelliTXT (/site/web_01a.html)

Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.

Nixie (/display.php?section=Partners)

Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It's very easy to implement and has a good payment policy as well.

MIVA AdRevenue Xpress (/us/content/partners/arx.asp)

MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.

Fastclick (/publish.html)

Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.

contextWeb ContextAd (/Corporate/publisher/publisher.shtml)

ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It's very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.

AdBrite (/)

AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a "Your Add Here" button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.

So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.

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2011年12月20日 星期二

Adsense-Alternatives-1

Adsense Alternatives

Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or simply not suiting their own requirements from an ad program.

But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.

AllFeeds (/?action=publishers)

AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.

MarketBanker (/mb/sell.php)

MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.

BidClix ( /PubTop.html)

BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.

Chitika (/index.php?option=RealContext:+Contextual+Targeting+Engine)

RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.

AdHearus (/webmaster.php)

AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.

AffiliateSensor (/)

AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).

Kanoodle Bright Ads (/about/brightads.cool)

Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.

TargetPoint ()

TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.

Clicksor ()

Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period

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what-is-google-adsense

What is Google adsense?

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

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Why-Advertisers-support-Adsense

Why Advertisers support Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.

The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at (). They are offering 100 fresh new templates every month.

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What-is-google-adsense

What is Google adsense?

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.

You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at (). They are offering 100 fresh new templates every month.

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2011年12月19日 星期一

Adsense-is-for-Everyone

Adsense is for Everyone

When Google's AdSense appeared, there were a lot of people who doubted Google's idea would be marketable and actually generate any profits. Yet as we stand here today it's probably the most well known pay per click venture in the world.

Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But of course, as you might very well know, AdSense isn't just profitable for Google. It's also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that's profitable for everyone in the chain. So why would AdSense be any different.

Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet's advertising model.

You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term "navigating" is probably the most precise one at describing this situation.

So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they're interested in. And Google AdSense helps members of the two categories find each other.

It works for the visitors, because the model is very transparent. You don't see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don't have that feeling of someone trying to lure them into spending money. Ironically, however, they're wrong.

It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google's search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they're trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google's AdSense a publisher's best friend.

It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they're interested in that topic.

But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google's advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.

This is by far the most profitable hook-up deal you're ever going to see anywhere on the Internet.

So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google's AdSense.

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Which Acne Treatments Work


If you are considering starting your own home business, one of the first things you must think about is budgeting and planning to find the money you need. You can start the planning process from your kitchen table if necessary. You'll need a telephone with an answering machine to handle calls while you're budgeting and planning. It is important that you project a favorable image. So in addition to the phone, you will need good quality business cards, which should include your name, the company name, phone number, web site and e-mail address. A computer with appropriate software is a necessity for internet marketers. A calculator and a file cabinet would be nice but can wait a while.

Once you are organized and have an internet marketing plan, your next move will be to begin your home business budgeting and planning to find the money you need to get started. Once you get the word out that you are ready to open your business, you can begin to try to locate a source to provide the capital you need. Some internet marketers build a successful business with no start-up money, but in general you will need at least a small amount of money to get started.

There are many individuals who are willing to invest in small internet marketing venture. Their willingness to invest depends upon the likelihood of your success, so be sure you explore all the options and choose your type of online business wisely. An investor is, after all, in business for the same reason you are, which is to make money. You can begin by advertising, personally contacting investors who want to make a profit during the process of lending you money. The old saying, "if at first you don't succeed, try, try again," applies here because if one lender is not willing to lend you money, chances are someone else will.

The more you advertise your services, the more likely you are to find the money you need as indicated by your budgeting and planning process. One way to begin is to run an advertisement in the "Investors Wanted" column in the classified section of a local newspaper. It might read like this: "Money needed internet marketing venture. Call 555-555-5555."

You should run your ad as often as you can in all the newspapers in your area for at least a month if you can afford it. The money for these ads will come out of the advertising budget that you created during the budgeting and planning process. This budgeting and planning for your home business is necessary in order to for you to find the money you need to become a successful internet marketer.

An additional or alternative ad could be run simultaneously with the other ads you are running. The purposes of these dual ads will be to reach as many potential investors as possible. You will possibly attract more than one investor, which will enable you to compare their terms and repayment options.

When you place your ads, you can list them under any or all of the following categories in the classified section: "Business Opportunities Wanted; "Financial & Loans Wanted;" or "Money to Loan." When you have responses to your ads, it is time to set up individual meetings with the potential lender. Your home business and budget planning, if done properly, can result in finding the money you need to become a successful and highly profitable internet marketer.


Article Marketing - Correlating Revenue To The Articles You Write

If you are involved in writing or using articles to establish your credentials to share skills and knowledge to a broader internet community, it may be time to pause for a while and to consider to what extent this activity of article marketing is bringing in revenue to your online efforts.

While article marketing is a function of many factors that may not lend itself to an exact computation of benefits in monetary terms, we cannot run away from the fact that when it comes to profitabilty of any online business, we have to think in terms of dollars and cents.

This is where statistics play a big part in correlating revenue to the articles we write.

Is it possible, for example, to project revenue to the number of articles we write, as there are factors peculiar only to the particular author that are not common to any other individual?

This is where the use of simple mathematics is helpful in our quest to correlate revenue to the articles we write.

Over a period of time of say 6 months, an author of various articles can actually keep a graph of revenue derived from article writing with the "y" axis as Revenue and the "x" axis of the graph as the number of articles written, each time keeping the number of article depositories to which the article was submitted at a constant figure.

In this particular case, say for example if you are marketing these articles to the article depositories such as ezinearticles.com or goarticles.com, your revenue that goes to the "y" axis is the payout derived from Google Adsense for the month by using solely article marketing alone, and the "x" axis will be the number of articles you have submitted.

Over the period of 6 months, you will have sufficient data on the graph for which you can draw a best fit curve or applying the principles of linear regression to form a straight line that goes through most of these points on the graph where the line is represented by the equation y=mx+c

The function of the regressed straight line will indicate that the revenue derived is a function of "m" which is the gradient or slope of the line, and a constant "c".

The constant "c" is the value where the straight line cuts the "y" axis and this is the particular part which stems from the individual and is a representation of his abilities in writing, his style of writing, his command of the language and factors that only the individual possesses.

By doing a correlation study between the revenue obtained and the number of articles submitted in article marketing, keeping other factors constant as far as possible, it will be possible to gauge the quality of the author's writing. It will also be possible to form a rough basis to project further revenue to the number of articles planned for submission, ignoring other factors such as keyword selection, onsite and offsite search engine optimisation which are not included in the study, and only on the basis of the individual writing "flair" and abilities as measured by the constant "c".

While this is by no means exact and is an approximation, keeping statistics and charts like these serves a useful function in helping the marketer to identify sudden trend changes, especially where performance or revenue suddenly falls from the norm ( or the mean ).

He can then study what has led to this deviation from the mean and why. Charting these details will make any change very apparent which may be missed otherwise.

While it is common for an internet marketer to use software scripts to track his earnings from Google Adsense, for example, most scripts do not lend themselves to this particular graphical analysis as explained. It is when the charting is done by hand, albeit in such a simple way, that the internet marketer is sensitive enough and alert to any sudden changes or is able to consider what factor to change in his article writing to derive more revenue.

He can go deeper to ask this question: " Since the revenue is directly proportional to the slope of the revenue line, what factors will change the slope?".

Knowing these factors, he can vary them and test out his changes.

By correlating revenue to the number of articles written, the internet marketer has a way to project profitability, no matter how rough. He has on his hands a set of statistics that he can use for further research and analysis, or in marketing terms "testing".


2011年12月18日 星期日

Advertising Relationships vs Business Decisions

Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growth

Buying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.

Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must first consider the audience or customer it is trying to reach. Developing a strong sense of the target demographics' buying and shopping patterns, interests and hobbies, entertainment and media choices for example will lend itself a tremendous benefit to making informed media buying choices. Once the advertising business has developed a strong sense of what media channels may prove to be the most effective it should try each a little at a time carefully tracking the results of each. Once this is complete the business will be able to make an educated decision on where to invest its marketing dollars, prioritizing expenditures into the mediums that have proven results for the business.

It is true that strong interpersonal relationships skills and the ability to develop and maintain good working relationships with a variety of people, businesses, and other organizations are imperative in today's business environments. However, the importance of a well designed and implemented strategic marketing plan can not be understated and is paramount to the business's development and longevity never taking second seat to friendship.


Which Acne Treatments Work

If you are considering starting your own home business, one of the first things you must think about is budgeting and planning to find the money you need. You can start the planning process from your kitchen table if necessary. You'll need a telephone with an answering machine to handle calls while you're budgeting and planning. It is important that you project a favorable image. So in addition to the phone, you will need good quality business cards, which should include your name, the company name, phone number, web site and e-mail address. A computer with appropriate software is a necessity for internet marketers. A calculator and a file cabinet would be nice but can wait a while.

Once you are organized and have an internet marketing plan, your next move will be to begin your home business budgeting and planning to find the money you need to get started. Once you get the word out that you are ready to open your business, you can begin to try to locate a source to provide the capital you need. Some internet marketers build a successful business with no start-up money, but in general you will need at least a small amount of money to get started.

There are many individuals who are willing to invest in small internet marketing venture. Their willingness to invest depends upon the likelihood of your success, so be sure you explore all the options and choose your type of online business wisely. An investor is, after all, in business for the same reason you are, which is to make money. You can begin by advertising, personally contacting investors who want to make a profit during the process of lending you money. The old saying, "if at first you don't succeed, try, try again," applies here because if one lender is not willing to lend you money, chances are someone else will.

The more you advertise your services, the more likely you are to find the money you need as indicated by your budgeting and planning process. One way to begin is to run an advertisement in the "Investors Wanted" column in the classified section of a local newspaper. It might read like this: "Money needed internet marketing venture. Call 555-555-5555."

You should run your ad as often as you can in all the newspapers in your area for at least a month if you can afford it. The money for these ads will come out of the advertising budget that you created during the budgeting and planning process. This budgeting and planning for your home business is necessary in order to for you to find the money you need to become a successful internet marketer.

An additional or alternative ad could be run simultaneously with the other ads you are running. The purposes of these dual ads will be to reach as many potential investors as possible. You will possibly attract more than one investor, which will enable you to compare their terms and repayment options.

When you place your ads, you can list them under any or all of the following categories in the classified section: "Business Opportunities Wanted; "Financial & Loans Wanted;" or "Money to Loan." When you have responses to your ads, it is time to set up individual meetings with the potential lender. Your home business and budget planning, if done properly, can result in finding the money you need to become a successful and highly profitable internet marketer.


Are YOU Struggling to make it online

Struggling To Make It Online? ---------- This letter is going to change your life in more ways than you can imagine because... I'm going to show you exactly how to start your own internet business, so that you're fully up and running, dumping massive cash into your bank account within days from now. You see, once an expert explains to you how to actually do it...in language you can easily understand...this is almost as easy as...eating lunch. The secret is in setting up a real business online to sell products you didn't create. This is known as affiliate marketing and it's the closest thing to being able to print money on demand you'll ever find... Affiliate Marketing Is Your License To Print Money On Demand - Anytime You Want. All you need to understand is... Affiliate Marketing Is Simply A Business Model Where YOU, The Affiliate, Recommend OTHER People's Products For A Cut Of The Profits...Without You Having To Create Any Of Your Own Products! Here are 5 simple reasons why this model completely slaughters almost every other internet business models you'll find: Reason #1: It's easy to get started IMMEDIATELY. Almost unbelievably easy and super profitable, as I'll show you later... Reason #2: You don't have to be a super-techie geek. You do need a website, but it doesn't have to be the best out there - it just has to follow the simple formula I'll give you. Reason #3: You don't need your own winning product to sell. You'll be promoting other people's products...and they'll pay you massive cash to do so! Reason #4: You don't need to spend big bucks to set up your business. All you need is some hosting for your site, and a desire to succeed to rake in a huge fortune! Reason #5: You don't need the things that make a "business" a pain in the neck. You don't even need employees, inventory or even an office - just use your bedroom! Do you see how powerful that is? It's like starting and running a super profitable business but with none of the risk. Plus when you apply my simple step-by-step system... I'm Not Only Going To Transform You Into A Successful Affiliate Marketer From Scratch, But Into A Wealthy ***SUPER AFFILIATE*** The super affiliates are the power brokers who have hyper-responsive lists, and who can almost single-handedly make an affiliate product sell like water in the desert. When you're a SUPER affiliate (as compared to a normal affiliate), product creators will literally beg YOU to promote their products...and hand you jaw-dropping commissions to do so! Meaning - it's inevitably better for you to be a super affiliate than a normal affiliate. Maybe you're thinking, "Great! But I don't know how to build a business like that!" No problem... The cool thing is it actually takes lesser effort to be a super affiliate and I'll take you by the hand to build YOUR super affiliate business from absolute scratch - and CONTINUALLY hand you more money-crunching affiliate strategies every step of the way. Before I tell you how I'll be your super mentor as you build and grow your business though... Why In The World Should YOU Listen To ME? My name is Ewen Chia and you may have heard of me (if not, you can google me here). I'm widely recognized as the "World's #1 Super Affiliate" after 10 years in this business. I'm also an international speaker who have dominated the global markets - against all odds. And English is NOT even my first language...


2011年12月17日 星期六

Affiliate Marketing Mixed With Google Adsense Equals Profits

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman


Adsense Mixed With Affiliate Marketing

The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of Google Adsense Profits Mixed In With Affiliate Marketing is certainly no exception.

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman


2011年12月16日 星期五

Google-Adsense-Profits-Mixed-In-With-Affiliate-Marketing

Google Adsense Profits Mixed In With Affiliate Marketing

Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman


Forum Marketing Advertising Online

Want to make money online but don't know how? It's easy if you know where to go and what to do. It's finding out where to go and what to do that is the real kicker. Many people have spent countless hours and dollars trying to figure out how to use the world wide web, and even more so, how to make money from it!

If you've found this article than you've done the hard part already, you've mastered how to navigate the world wide web. But now how to make money from it? I know you're already saying to yourself that it's impossible, but trust me, if I can do it, anyone can!

I'm going to let you in on a big secret to what it takes to make money on the web. The first thing you need is a good product or idea. Let me save you the trouble. One of the best money making websites for you to learn from while making money at the same time is The Purple Cowboys.

Who? Yes, The Purple Cowboys. Here, check it out. /pages/150.htm

You will learn so much from them with their 14 day marketing course than you ever dreamed of.

But enough about that, you've got a good product, now you need to get it out there. Well, one of the best kept secrets on the web is that making money is easy if you use forum marketing.

Forum marketing you ask? What is that?? Well let me tell you. A membership to the right forum is like a goldmine. It's one of the best things you can do for your business. A forum is a group of people together on a website laughing, chatting, playing games, sharing business ideas, and making money together while doing it.

When you join a forum, you create your member profile and in that profile is something called a signature. In this signature, you are allowed to post a short piece of text, banner, graphic, or advertisement and this advertisement is connected at the bottom of every single post you make on the forum.

What does that mean? What's so special about that? Well, I'm glad you asked. This means that everytime you tell a joke, post a recipe, respond to a topic, or chat with others, your business is being advertised! With a really active forum, you'd be surprised how many times your advertisement gets seen and clicked on it a day if you make only 5 posts! Imagine if you made 50 a day! The posts aren't even about your business, they're about sitting back and having a good time. You're not even WORKING yet your business is booming and you're making lots of cash! I do it everyday!

I have just shared with you one of the best money making secrets out there, forum marketing! It is truly a brilliant way to pull in profits while having fun. So what exactly do you do?

1) Get a good product (If you don't already have one the purple cowboys is amazing!)

/pages/150.htm

2) Join an active forum (WAHM.com is an amazing one!) and add your signature (ie ADVERTISEMENT!)

3) Post to your hearts content about FUN stuff, debates, games, and discussions!

4) Watch your bank account get bigger without ever even mentioning your business!

It's really that simple! I make thousands of dollars a week off this method!

Warm regards,

Dezarae Starnes

/pages/150.htm


Adwords Keyword Research for Beginners

Adwords Keyword research for beginners

When you embark on your first PPC journey, you need to keep a small number of keywords at first. Keyword lists that are thousands of words long should be left to the more experienced PPC marketer. Ideally, a beginner should use around 100 targeted keywords, anything more will probably prove too cumbersome for you to manipulate. If you can't harness the power of large keyword campaigns, they will suck your bank accounts dry. There are some very simple free techniques that you can use to find targeted keys words with low competition. One process of finding low competition niche keywords utilizes Google and excel. More specifically you want to use Google's keyword tool, just type this into Google, and it will appear in the search results.

Upon landing on the main Google keyword tool page, you will find a white box(field) where you want to enter your particular keyword(s). Enter one keyword for now to get an idea of how this works, and press enter. After pressing enter, you will be directed to a page of keywords that will be closely related to the keyword that you entered. For the purposes of what we want to do, you will need to scroll to the middle of the page where the text Add all 150 is highlighted in blue bold text. Below these words you will see the words download all keywords with text,.csv(for excel) and .csv. You want to click on .csv(for excel). By doing this, you will export this data into an excel spreadsheet. The data, which only appears as green bars on the main Google page, will be transformed into numeric data that has much more value for you.

Once the data is in the excel spread sheet, you can begin some simple analysis on it that will benefit your PPC campaign a great deal. In the excel spreadsheet, there are going to be columns of data, A-D. The columns are going to be, from A-D, Keywords, Advertiser competition, the previous month's search volume, and the average search volume.The two columns we are interested in are the advertiser competition and the Average search volume. What we want to do is merge the data from these two columns to give us a number that we can work with. So what we need to do is take a generalized average of these two to get a number which we will compare to a predetermined benchmark. Sounds a little odd, let me explain a bit more completely, and hopefully you will understand. All of these numbers are in decimals on a scale ranging from .00 to 1. The higher the number, the more competition there is(as expressed by the advertiser competition numbers) and the higher the search volume(as expressed by the average search volume). Ideally, we want low competition with a decent search volume to target lower cost high converting keywords. So, to find these keywords we use a general benchmark number that will determine their competition and volume level. If the keywords exceed the benchmark, we leave them be, if they hit right around the benchmark, or fall below it, we want to capture them and include them in our PPC campaign.

To get our figures, which we are going to compare to a predetermined benchmark, we are going to take an average of the advertiser competition column and the average search volume column. We want to do this for all the keywords that have been exported to the excel file. And the way we do this is by typing in a simple command in excel and copying the command down throughout the related boxes. So to start, we find box E2 which should be blank, this is the first box to the right of the first value in the avg. search volume box. So, within this blank box you want to type=average(D2,B2). This will automatically give you an average of those two numbers in this E column row when you close that last ).Now, to get all the averages for every keyword you simply want to click on that box(E2) and pull down on the box while you hold in right click. The boxes should fill in with color when you drag down to the last box(nothing will be in them yet). Then, when you have filled in the boxes with color up to the last box you want to lift your finger off the right click. When you do this all the averages will appear in the boxes. You basically just copied the function down through the boxes. So now we have all these averages. What do we do with them, what do they tell us?

Well, a good benchmark average is around .50. This will give us a reasonable competition level with good search volume. So we compare these averages to anything that falls around .50 and below. Anything that goes above .60 we want to avoid to start out with, because it will probably be too expensive to bid on. So now compare all the averages in column E to the predetermined benchmark of .50. Whatever falls below .50 or, .55(to possibly get some more data) we want to keep. Take all the keywords that meet this criteria and copy them into a notepad .txt file. (There are faster ways to do this but they take some learning of excel functions that you may not know yet.)

So now we want to take these keywords that fell below or right around the benchmark and plug these back into the Google keyword tool and hit enter. Now go back through the entire process that we just did to get the keywords we just plugged into the Google keyword tool. You are going to want to take the average again of the two columns mentioned above, then get all the averages of all the keywords by draggin the first box down, and then compare again to a benchmark of .50 or .55. But now, because we found some more targeted keywords to work with(as a result of the first exporting of data to excel, and taking the averages to compare against the benchmark) we should have more keywords that hit right around the benchmark and below it. This is because we are working with more targeted and hopefully lower competition keywords. We are finding yet more targeted keywords related to the first set we found. This should produce a larger list of keywords that meet our benchmark. So now we can take the words that meet the benchmark here, and we can use these in our targeted PPC campaign. You will want to sort through this list of course, and make sure the keywords are well suited for the particular items that you are selling. This method will get you headed in the right direction for your PPC campaign.


2011年12月15日 星期四

Google Adsense-What is Google Adsense for Search-175

Google Adsense: What is Google Adsense for Search

Google Adsense for Search is different than Adsense for Content but it is just as important to your earning power with the Google Adsense program.

Just like Adsense for Content places targeted ads on your content pages, Adsense for Search places targeted ads on the results page of the search set in motion on your page.

You can use the standard Google search box on your site and the user can then search the web or even your site. When you feel more comfortable, you can change the look of the Google search box, essentially customizing it by changing the colors and using your logo.

The best thing about Google Adsense for Search is that you can track what your visitors are searching for. That is, if the search has two or more hits. Unique queries will not be tracked. But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range.

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PPPPP


Get In On The Expired Domain Name Market

The cat is out of the bag as more and more people are becoming aware of the profit making potential in the expired domain name market. The fact is that there are a lot of viable domain names that have expired and are available to be bought up and claimed as your own.

You may be asking yourself how an active domain that is generating business can be simply abandoned by someone but the fact is that it happens every day for any number of reasons. People change courses in their lives and simply let things go all the time, which can lead to their domain names becoming abandoned.

There are also those people that try to get rich quick who create, promote and discard domains on a regular basis. Due to the fact that many of these domains have been heavily promoted prior to being abandoned, many times they have regular traffic that which can prove lucrative if you were to place a website on that domain, or alternatively the traffic can be redirected to other websites. You may not get rich quick, but you can achieve a steady income. Overtime you could build up an impressive portfolio of domains that provide a very large income.

For affiliate marketers, these expired domain names can be a gold mine for generating traffic to their websites. Affiliate marketing is a great way for someone who has the gift of an entrepreneurial spirit to break into the internet business world. The great thing about affiliate marketing is that you don't have the hassle of filling orders or acquiring inventory. An affiliate marketing website only needs to attracts visitors and then direct them to other websites that are selling the actual product. After a sale is made, the owner of the originating website is paid a percentage of the sale. So you can see how valuable expired domains can be in providing the traffic for affiliate marketers.

It is important to point out that there are many expired domains that were never promoted, and won't receive any visitors. It can be a hard, time consuming challenge to find an expired domain that will provide you with visitors - you need a list of domains, then you need to find out when the domains will expire (or maybe they have expired already), then discover how good the domain may be. To discover how valuable the domain might be to you, you need to discover such things as the topic of the original website on the domain, how many links point at the domain, how search engines rank the domain, etc.

Without this data, it is almost impossible to decide which domains are worth registering. There are several websites that can provide you with the necessary data, and they are well worth a look.

Some corporations have been making money for years by having a large number of domains that direct visitors to their business website. Some of these companies specialize in buying expiring domains which can then result in thousands of visitors each and every day to their websites. If they can do it, why not you?


the ubiquitous project gutenberg - interview with michael hart its founder


November 15, 2005

Michael Hart conceived of electronic books (e-books) back in 1971. Most pundits agree that in the history of knowledge and scholarship, e-books are as important as the Gutenberg press, invented five centuries ago. Many would say that they constitute a far larger quantum leap. As opposed to their print equivalents, e-books are public goods: cost close to nothing to produce, replicate, and disseminate. Anyone with access to minimal technology or even the oldest computers can read e-books.

Hart established Project Gutenberg - a repository of tens of thousands of public domain texts, freely available online. It is the largest and most comprehensive of its kind and has spawned numerous imitators, emulators, and mirror site. E-books became a mainstream item with giant commercial enterprises - from Microsoft through Yahoo and Amazon to Google - entering the fray.

"Now that e-books are becoming mainstream, the giant commercial enterprises such as Google, Yahoo, Microsoft, Amazon and Random House are attempting to co-opt the e-book world from its 'Unlimited distribution' origin to the old

'Limited Distribution' paradigm of the common business plan." - says Hart.

The Industry

1. As the man who pioneered e-books, how do you feel about Google Print Library, MSN Book Search, Wikibooks, and Yahoo's Open Content Alliance? Do you feel vindicated - or unjustly ignored?

A. Actually both, and quite thoroughly in both cases.

Each time an organization claims to have invented eBooks or eLibraries, I feel both vindicated and ignored, not that either one of these is new.

However, vindication, for me, comes from the bottom up, not the top down.

Project Gutenberg is the perfect example of a "grass roots" opposite of "The Trickle-Down Theories" that run the world today. We are truly, "Of the people, by the people, for the people."

We are truly a "Trickle-UP" project, which has been virtually ignored simply because of those who follow the first rule of reporting:

"Follow The Money" can never follow Project Gutenberg, since we've never had any money whatsoever.

However, if we DID get just a penny for every one of the trillion plus eBooks we have given away, based on reaching just 1% of the population, we would have enough to buy out Donald Trump, and the press would beat on our doors to give us coverage.

Still, it is MUCH more important to show that Project Gutenberg has changed the world. . .without money. . .without being co-opted by the Big Boys, simply by continuing to do this job for 35 years.

Today you can get over 50,000 titles from the Project Gutenberg sites, with no hassle, no money, no cookies, many even with no Internet. (via SneakerNet - This is when you put on your sneakers to run across the street with a CD-ROM or DVD.

Our target audience is the person on the street, not the ivory tower scholars, who all want to take over how our books should look, and not the corporations, who will only want to take over in the same way they took over music downloads only AFTER they proved to be successful.

Most business plans target the 1% of the population that is most geared towards their product, and this is why they consider a "million seller" to be a great success, while Project Gutenberg targets 100 million as a reasonable success.

Most business plans are elitist by their very nature, as they target an extremely small portion of the population. Project Gutenberg was a new business plan, targeting virtually everyone and it has proven to be the most successful plan of how to use the Internet.

Google?

Google made lots of predictions and promises: "Today is the day the world changes,"

But as of now, Google hadn't really even gotten started, with only 3 downloadable eBooks we could find. However, in response to Yahoo's Open Content Alliance, Google had to finally start releasing books, over 300 days into their project.

I would have LOVED to see Google put up 10,000 eBooks per week in the 10 months since their zillion dollar media blitz last December 14th (2004). They would be now approaching their 500,000th eBook, and Project Gutenberg would be working on ways to distribute them even more widely, do more proofreading, more formats, and all the other things that would keep the ball rolling.

Yahoo?

Sad to say, the media, once burned twice shy, seem to have pretty much ignored The Alliance. . .and Brewster Kahle, whom I KNOW could do more than Google has done, has ignored my requests for any information, so I can't tell you anything more than you've already heard.

Obviously, the real test of any such effort is not in the first 10 months, but perhaps in the last 10 months.

It would be GREAT to see the "10 million eBooks drive" end with 10 months in which millions of eBooks were created and put freely online but right now we have to wait to see how they do with the first few percent.

I feel a need to quote myself here, something I said on July 4th, 1971, when I first invented eBooks and thought about the repercussions:

"You will be able to hold the Library of Congress in one hand, but I am sure they will stop us from being able to do that."

(Said at The Materials Research Lab, University of Illinois, in the Xerox Sigma V computer room)

2. How do you feel about e-book piracy? Is it partly a reaction to overly onerous copyright laws? Does PG work with intellectual property lawyers?

A. I used to mention in my emails that there were thousands of "Pirates' Coves" online, but not one of them did eBooks, and that we would know when eBooks had finally "made it" when such things came into existence, just as the sales of the first million selling book, Uncle Tom's Cabin, were largely due to pirated editions. Anyone who says the publishers'

history doesn't include piracy, just isn't looking. Pirated editions of Uncle Tom did the same for the publishing industry

as Napster did for the music download industry.

As for the book industry, the news media is constantly filled with stories about how a gallon of gas that was $.25 in 1955 has gone up 10 times over, but the price of paperbacks that were $.25 in 1955 is now $10, not $2.50, about 40 times as much, yet this is never mentioned. I can only remark here that readers of these books have been victims of price increases four times as much as drivers. Yet, you never once have seen a news story about the high prices book stores are charging as compared to gas stations, have you?

So, some piracy indeed has to do with the price of books spiraling out of control and out of the reach of many readers.

The real question is: "Who is the victim of piracy here?"

Is it the publishers, who have spent a billion dollars to make you think so - or the public, who is paying 4 times as much for paperback books as for gas, when they were the same price when paperbacks first came out?

Obviously, as I mentioned above, some piracy has to do with translations that aren't available to the public, and some of it thrives in places where no legitimate copies are available at all. I have been to locations in Asia and Europe where the publishers simply don't care to sell - no matter how hard one looked - and then they complain that someone is making copies.

In the US is it legal for libraries to make copies for patrons when there is no copy readily available, either due to being hard to get or because the price is too high. I presume this might also be the case in other countries.

I think you will find this in Section 108 of the US Copyright Law.

Obviously when materials are not readily available, people might be expected to take things into their own hands as the law above obviously provides for.

As far as our "legal eagles" go, each Project Gutenberg has guidelines to stay within their local copyright. The really hard copyright research is handed over to our legal experts.

3. Do you think that Project Gutenberg - the largest online repository of public domain and copyrighted books - threatens the publishing industry's and media conglomerates' vested interests? PG is now distributed on DVD as well. Can this be construed as an incursion into traditional publishers' turf? Is disintermediation on the cards - the blurring of lines between author, publisher, and reader?

A. The publishers view any competition as an incursion on their turf, particularly the expiration of any copyrights, whether the books were still in print or not.

The publishers want to be the ONLY source of information, and to make it available on a "pay per" basis, so the greatest effect of these copyright extensions is not to have MORE books in bookstores, but FEWER, as that new copyright law prevents us from having public domain editions from the millions of books covered by the new copyright terms.

If people knew the copyright laws were being manipulated each time a new technology comes along that COULD actually bring the public domain to the masses, then they probably would say or do something about it. But copyright laws are enacted quietly and behind smokescreens. The US Copyright Act of 1998 was passed in the same 24 hours as President Clinton was impeached, and behind closed doors - I tried to testify - with a voice vote only so there would be no voting record. Thus, a common person would never have heard about it. Even I, who was trying to go testify, didn't learn about it for three weeks.

Every time a new technology was invented that would stop the publishers' monopoly, copyright laws were enacted to stifle it. After all, the first copyright was simply reactionary political maneuvering by The Stationers' Guild to get their monopoly over the written word back, and the same reactionary politics caused the US Copyright Acts to counteract steam printing presses, electric printing presses, the Xerox machine, and now the Internet.

US Copyright Acts were enacted:

1831 to stop the first high speed steam printing press of 1830 and because the first 28 year copyrights from the 1790 Copyright Act were starting to expire. Heaven forbid a copyright should expire!

1998 to stop public domain from flowing through the Internet

1976 to stop public domain from flowing through xeroxes

1909 to stop electric presses from reprinting public domain works, etc.

Every time WE could copy the public domain, they extend copyright time after time after time.

It couldn't BE any more obvious, except that the media won't say anything to us about copyright, so how could we know. . .it's not taught.

We have been threatened with a number of lawsuits, mostly by lawyers who seem to know very little about copyright. After we explained what we are doing, under which laws, it turns out they were just "blowing smoke" at us, trying to make us honor rights they don't have, with any legal explanation of what law[s] would give them rights over the material in question.

We're thinking of starting the OED, Oxford English Dictionary, and we expect more smoke from them, since they reacted this way at our initial announcement of this years ago, and threatened us when we posted "The Oxford Book Of English Verse," but they went away after getting me called on the carpet by a local University of Illinois Chancellor who happened to be Tom Cruise's uncle, and so worth the visit. By the way, this fellow was so Luddite he said he would quit the day he had to use e-mail.

We don't have any affiliation with the UI, but Oxford was going to use all the muscle they could muster, we'll see what they do when we do our first OED posting.

Regarding the DVD, anything that is free can be said to threaten that which is not free, just as anything that is not free can be said to threaten that which is free. If you study the history of copyright, this will become quite obvious.

As for disintermediation, it has been there all along. If you have computers you can be a publisher, an author, a reader. . .with a potential audience larger than any paper medium. Recently this has been exemplified by the first million selling music download by Gwen Stefani. . .. Just think what is going to happen when we have our first million selling music download that isn't run through a major music label! Think it can't happen? Just watch, and remember what happened after Dido's initial CD flopped with no push from her label: it became a multimillion seller after it was sampled in that famous music video. Not to mention that Lisa Loeb had a million seller on CD without ever being signed to a label. The day is coming when artists, musicians, authors, and other artists will be free from the contracts of the publishing industry that give them $50,000 out of each million dollars in sales.

4. Books are now being read on more platforms than ever - PDAs, iPods, cell phones, and even Sony Play Stations. How does this affect the very definition of the book? In other words, what is the future of the book in terms of format?

A. My own view has always been to support as many ways to read eBooks as possible, so this doesn't change anything about my definition of eBooks.

I LOVE it when I get an email from someone reading a PG eBook in Urdu on a cell phone in the Serengeti Plain in Africa!

THAT is what PG is all about!!!

We just added our 47th language at and we have 104 languages at and

65 languages at (Project Gutenberg Europe), and are coming up on 500 eBooks at PG of Australia.

(BTW, that 47th language above, is from New South Wales, Australia!). I can't wait until I get an email from someone reading in Kamilaroi!

Regarding the various formats and platforms:

We are working on a system to create the eBooks in an XMLish format that can be converted into dozens of other formats, on the fly, so that anyone can instantly get any of our eBooks in any popular format.

Usually there are Project Gutenberg eBooks available for any new platform, such as the iPod, only a week after it comes out. We can't take credit for this, our readers and volunteers are the ones to come up with these instant versions, and who come up with nearly everything Project Gutenberg does.

My own contribution is now mainly to hold things together, to make eBooks really take off, to make sure everyone can get tens of thousands of free eBooks, someday tens of millions.

5. What is the most important thing you have learned in the 35 years that you have spent considering the world of eBooks?

I would have to say the most important thing I learned in the past 35 years of thinking about eBooks is that the underlying

philosophy since time immemorial is:

"It is better if I have it, and YOU do NOT have it."

The Philosophy of Limited Distribution.

The primary quality of eBooks is that everyone can have them.

The philosophy of Unlimited Distribution.

This is perhaps the largest paradigm shift possible in world thought, shifting from the ideal that all things can be

had only in limited supply ("supply side economics") to a new ideal that things can be produced such that everyone can have

all they want.

With eBooks, everyone can have all they want without any effort to limit what other people can have. Before eBooks this was only possible with the air supply.

The real question is going to become more and more obvious as we move closer and closer to the technology of The Star Trek Replicator.

What will happen when EVERYone CAN have everyTHING???

Will they pass laws against that, too???

6. What should be the role of government in all this?

We have had governments for ages that have SAID they would be delighted to feed, clothe, house, and educate the world, if it were not so expensive.

Yet for 35 years no government has taken the steps to provide an electronic public library for the people. Add to this the

number of academic institutions, cities, states, and nations, as well as charities, and you begin to realize that eBooks in

some sense are being ignored by thousands of institutions who SAY their interest lies in providing for the masses.

We have been capable of bringing every word ever written to a wider audience than ever before for years, but the truth is a

movement to deny access to this information has been underway for even longer in the form of continuous copyright extensions.

The prime example, obviously the one I name my own work after when I started Project Gutenberg, is The Gutenberg Press. Before Gutenberg the average book cost as much as the average family farm, and thus was out of the question for the average person on the street, much less for the even more persons who lived in places that didn't have any paved streets. Books were virtually inaccessible before The Gutenberg Press, other than to the elite of wealth, education, and religion.

Not only were books inaccessible to the person on the street, but even if they could manage to get a book the vast majority

couldn't even come close to reading it. This provided a great wall insulating Haves from Haves-not. The Haves could read, the Haves-not could not read, and the advantage to the Haves is incalculable.

If you look at the attitudes toward Unlimited Distribution of eBooks you will find that the primary motivation here is wall

preservation: preserving Haves and Haves-not as classes in a time when billions could have every word ever written.

There have been well over a billion computers made. There have been one billion cell phones added since the beginning of last year, and a another billion, or more, may be made before the end of next year, and each is going to be capable to serve an eBook reader. And this does not include millions of PDAs, iPods, etc., much less millions of game consoles that can be used for eBooks.

The truth is that there have been enough eBook capable devices made that everyone who can read could have one and still some would be left over.

At the time of The Gutenberg Press, hardly anyone could read, and yet it would have been impossible to deliver one copy for each of them, of whatever your favorite book was. But AFTER Gutenberg the number of books printed each year was

greater than the population of the places that made them. Books, and thus literacy, had finally come to the masses.

However, this did not appeal to those who had previously held monopoly power over all publication: The Stationers Company.

By the time The Gutenberg Press had gotten a strong foothold, publishing millions of books per year, The Stationers had bid

for new laws to make all publication, other than their own, a violation of the law.

They did this in two very powerful ways:

1. Everyone else's printing presses were declared illegal.

2. A "copyright" patent was granted The Stationers, to "own" the only license for publication of all words ever written.

The first few attempts at such laws were met with such hatred that they were never enforced, and finally were withdrawn.

However, after over 150 years of trying to convince dozens of courtiers and monarchs, and failing, "The Stationers Company" was finally granted a royal patent, and became the only legal operators of the dreaded Gutenberg Press that had ruined such monopoly powers they had had since the dawn of time

Project Gutenberg

7. Is PG self-financing? Does it rely on donations? Does it receive any support or sponsorship from publishers and authors?

A. We don't really deal with money all that much or with financing as most people see it. We are nearly all volunteers, so there is very little in the way of finances. We rely more on donations of time and energy than on donations of money.

I, myself, haven't received my monthly paycheck for about 2.5 years.

We don't receive any corporate sponsorship, or the various grants you hear about for making digital libraries.

In fact, just this week, I received a copy of a small magazine about eBooks that mentioned a conference of some 30 eBook makers, but did not mention Project Gutenberg at all. Interestingly enough, they included a poster of a few dozen logos of eBook makers, and it appears they cut off the poster exactly where the words "Project Gutenberg" were in our own logo.

They TALK about global information sharing, but they are really a collection of insiders doing insider things, and they are not really interested in getting eBooks to the common person , but rather mostly to those who are well-read and being well-educated already. In this sense, I agree with those who say there is still a great deal of Digital Divide.

However, we aren't going to go under, either, as they always say we will. Those who are used to living with no money, don't depend on it.

8. What are the legal and operational relationships between PG, PG Australia, PG Europe, and Distributed Proofreaders? How does PG collaborate and fit in with P2P file sharing networks such as BitTorrent?

A. There are no legal or operational relationships that I know of, we don't even email each other very often. . .not for months at a time. Project Gutenberg is only registered as a trademark in the US and, as far as I know, we have no legal control over

it in other countries, though the other Project Gutenberg efforts have been mostly very nice about using it the same way we do.

Regarding P2P networks, we pretty much allow anyone to do filesharing with our eBooks, as long as they aren't charging anything. . .it's not something specific to BitTorrent or any specific system. We do happen to run both BitTorrent and provide MagnetLinks (p2p) ourselves, but we're open to essentially any file sharing. Although we have a rather lengthy trademark licensing policy, it allows essentially any non-commercial use, including p2p and other filesharing methods.

9. What is the future role of machine translation in PG and other e-text databases?

A. This is perhaps the most important question you have raised, other than the issue that copyright will become permanent, and then we won't have any more public domain entries to work with.

My personal prediction is that when we have 10 million eBooks online, MT (Machine Translation) will be about where OCR (Optical Character Recognition) was when the world first started to become really aware of Project Gutenberg in 1989, some 16 years ago.

Then the next big project will be to translate those 10 million books into 100 different languages, so we will have a billion books to send to a billion potential readers. . . . For those who love big numbers, that's a QUADRILLION books given away.

10 million titles in 100 languages = 1 billion books

1 billion books to 1 billion people = 1 quadrillion books

10. What are you, at PG, planning for your 35th anniversary on July 4, 2006?

We have only 7 months left to the 35th Anniversary of Project Gutenberg. If you have any particular ideals or ideas you would like to have included in these events surrounding July 4th, 2006, please let me know so I will be able to coordinate efforts to insure they will be all ready to go for a timely release and maximum dispersals to our various audiences.

These would hopefully include:

I. The 35th Anniversary Of Project Gutenberg

II. The 20,000th Title Added at

III. The 50,000th Title Added at

IV. The 500th Title was just added at Project Gutenberg of Australia

V. The 500th Title Added at Project Gutenberg of Europe

VI. The xxth Title Added at Project Gutenberg of Canada

VII. The Grand Opening of Project Gutenberg of the Philippines

VIII. The Official Release of the first "Million Dollar DVD"

In closing, I would like to say that we stand now at the REAL Digital Divide. . .the choice between free copying, from a free public domain. . .and only commercial copying from commercial sources.

When everything is copyrighted, patented, trademarked, etc., what difference will it make if someone invents a Replicator,

if it is illegal to copy anything?

Will the copyright laws continue to be extended over and over and over and over again?

Or will there someday be a world in which the promise of new technology is not reined in, or reigned over, by an old

system designed to preserve the separation between the Haves and the Haves-not?


Advertise to millions - 1- Write articles

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.

– Write Articles –

Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows... You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc.

At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.

Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free.

That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.

Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month.

If that’s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers


2011年12月14日 星期三

Ad Tracking Increases Your Profits

How do you know whether your advertising is effective or not? The answer is to track advertising response for each ad you run.

Whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, you can measure the effectiveness of your advertising.

1. Which Publications Produce Profits?

When new customers phone or visit you, ask how they found out about you. They might say they found you through your yellow pages ad or your newspaper ad.

Record the responses and resulting sales from each ad. Then, analyze whether each particular advertisement is producing the desired results.

If an advertisement consistently produces profits for you, keep running it. On the other hand, if an ad consistently performs poorly or produces a loss, discontinue it.

In mail order, you can key each ad so that you can measure the resulting sales from each publication.

For example, you could add "Dept. A" to your name or address in the ad to indicate the July issue of a particular magazine. Key it as "Dept. B" for the August issue of the same magazine. "Dept. C" could indicate the July issue of a different magazine you advertise in.

Thus, as orders come in, you can track the response and sales made from each advertisement. From that information, you can easily determine the profitability of your ad in each publication.

2. Which Ads Produce Profits?

Not only can ad tracking show you which publications are profiitable to advertise in, but it will also help you measure the effectiveness of the ads themselves.

If you change your ad, and the results for the new ad are consistently better or worse, you can take the appropriate action; either continue or discontinue the advertisement.

Change only one element in an ad at a time.

For example, if you decide to change the price, don't change the headline. Otherwise, you won't know if the difference in results was due to the changed price or the changed headline. For greater certainty, change only one thing at a time when testing your ads.

On the Internet, you can use tracking software and services that will aid you to determine the source of your sales and the effectiveness of your advertising, article writing, and other activities.

So, whether you operate a retail store, a service business, a mail order operation, or an Internet marketing business, use ad tracking for increased profits.


5 Simple and Easy Ways to Advertise Online

Some people say that advertising is everything! Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.

But not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site and it won't do you any good at all because it's not targeted traffic.

Take for example all of the many different 'surf for traffic' or 'traffic clicking' programs that are out there. If you have a website that is about your hobby, say model airplanes, then what good is this traffic really going to do you? Who's using these services?

Webmasters and marketers that want traffic on their own site. So they most likely won't spend any more time on your page than is required by the little timer these services use and then they are gone again. Even if your site is about these traffic services (this is about the only time you will see very much benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs. Once marketers realized this they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their downlines, so they could get some traffic as a bonus. This became their new focus. The problem is that everyone else did exactly the same thing, so not a lot of people were surfing the internet anymore.

Bottom-line is this. You need targeted traffic. So here are some tips on how you can generate exactly the traffic you need and bring the visitors you want to your website without having to chase after them.

1. Content

What is your website about? Do you just have a page with a lot of links and not much else?

If this is the case, think about adding some content to your website that will be of value to any potential visitors. You could write articles or find articles at one of the many directories that you can reprint on your site.

2. Talk about your experiences in your subject matter.

You don't have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let's look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.

3. Forums and bulletin boards.

You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website's server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from.

And while you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there for your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so

you don't violate any of them).

4. Start a blog.

Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day. So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.

The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.

5. Write articles.

Writing articles isn't hard and can be a great source of fresh, new traffic to your website. There are a lot of ezines on any topic out there and there are also a lot of directories where you can share your article.

Basically, what you do is write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are

websites and ezine newsletters on any imaginable topic out there, you can't lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic). Very soon you will find new traffic coming from search engines, newsletters and websites.

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote.

So there you have it. Whether you have a simple and basic Work at Home Business or a significant Internet Marketing enterprise you can benefit from these 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost.

Stephen Wright is President & CEO of InternetMarketingUSA.com

Looking for Internet Marketing Ideas, Tips, and Solutions? Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Absolutely Free at: /dotcomology.html

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)